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Monday, 15 March 2010 21:56 |
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 Chihuahuan company American Beef is McDonald's new and exclusive beef supplier in Mexico, according to the fast food chain.
Felix Ramirez, McDonald's comunication director for northern Latin America, said the selection process is long, as the American company makes sure every new supplier has high technology processes, a steady supply capability, good customer service and government certificates.
"We visit their plant to check for sustainable actions", he said.
The supplier change was effective as of January 1, 2010.
Chihuahua-based American Beef is Mexico's largest hamburger ground beef producer and services institutional customers, franchises, private brands and stores like Walmart in Mexico, Central America, Puerto Rico, United States, Canada and Korea.
American Beef produces brands for companies including Great Value and Member's Mark.
McDonald's, who used 4,200 tons of beef in 2009 in Mexico, could account for up to 15 percent of American Beef's business in Mexico, said Sergio Sandoval, the Chihuahuan company's chief marketing officer.
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With information from CNNExpansion.com
Photos courtesy of American Beef |
Get over stereotypes! There is a couple of things you'd want know about the largest state of Mexico
Chihuahua is developing an aerospace cluster. Our universities are training aerospace engineers and technicians right now.
We are developing micro-electromechanical systems at the Autonomous University of Ciudad Juarez. Many national and international companies with operations in the State are potential beneficiaries of our projects. 
The most important archaeological site of Northern Mexico is located in the State of Chihuahua, at Paquimé
In Juarez, just across from El Paso, Texas, there is a museum with original parts of the great supersonic passenger jet